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320 Min.
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36 Lektionen
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Ihre Sichtbarkeit im Web verbessern (SEO)

Für Unternehmer und Marketingteams, die mehr von den richtigen Besuchern wollen. Eine praktische, hype-freie Einführung in die Suchmaschinenoptimierung - was wirklich etwas bewirkt und wie es sich mit Barrierefreiheit und Tempo überschneidet.

42 Quizfragen Lektionen und Materialien sind auf Englisch

Lesen Sie die erste Lektion

Die komplette erste Lektion, im Original. Der Rest des Kurses liest sich genauso. Das Material ist auf Englisch.

Every search engine runs the same three stage pipeline, and a page has to clear all three before a human ever sees it in results. A failure at any stage makes the later stages irrelevant.

Crawl. A bot (Googlebot, Bingbot) fetches your URL over HTTP, following links and reading your sitemap to discover new addresses. If the fetch returns a 500 or the path is blocked in robots.txt, nothing downstream happens.

Index. The engine renders the page, extracts its text, images and structured data, then stores a processed copy in a huge lookup structure keyed by words and phrases. A crawled page is not automatically indexed; the engine may judge it a duplicate or too thin to keep.

Rank. Only at query time does the engine pull the matching indexed pages and order them for that one search. Ranking is computed per query, not a fixed score stapled to your page.

Crawl fetch the URL Index store a copy Rank order per query
A page must clear crawl and index before ranking is even possible.
Why it matters

When traffic drops, diagnose in pipeline order. Confirm the page is crawlable, then that it is indexed (a site: search or Search Console), then worry about position. Running rank tactics on a page Google cannot even fetch wastes weeks.

Lektion 1 von 36.

Lehrplan

  1. How search engines work

    6 Lektionen · Modultest

    1. 01The pipeline: crawl, index, rank
    2. 02Crawlers and crawl budget
    3. 03The index is not the live web
    4. 04Ranking signals, from the outside
    5. 05Anatomy of a SERP: organic, ads, features
    6. 06Search intent: the four types
  2. Technical SEO: crawlability

    6 Lektionen · Modultest

    1. 07robots.txt: what it does and does not do
    2. 08XML sitemaps
    3. 09Canonical URLs and duplicate content
    4. 10Status codes: 200, 301, 302, 404, 410
    5. 11Redirects done right
    6. 12JavaScript rendering and indexability
  3. On-page SEO and content

    6 Lektionen · Modultest

    1. 13Title tags and meta descriptions
    2. 14Heading structure: one H1, logical order
    3. 15Keyword research and intent mapping
    4. 16Content depth and E-E-A-T
    5. 17Internal linking
    6. 18Image alt text and media
  4. Performance and Core Web Vitals

    6 Lektionen · Modultest

    1. 19Speed is a ranking signal, and why
    2. 20LCP: largest contentful paint
    3. 21INP: interaction to next paint
    4. 22CLS: cumulative layout shift
    5. 23Lab data vs field data
    6. 24Common fixes: images, caching, CDN
  5. Off-page: authority and links

    6 Lektionen · Modultest

    1. 25Backlinks and why they still matter
    2. 26Healthy links vs toxic links
    3. 27Earning links: digital PR
    4. 28Local SEO and Google Business Profile
    5. 29NAP consistency
    6. 30Reviews and reputation
  6. Measuring and the SEO workflow

    6 Lektionen · Modultest

    1. 31Search Console: your ground truth
    2. 32Analytics and conversions, not just traffic
    3. 33Tracking rankings honestly
    4. 34The audit, fix, measure loop
    5. 35Reporting to a client or boss
    6. 36Black-hat traps and penalties
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